Consumer Consistency

Drumroll please….. yep, you guessed it. Another Parsons assignment. I’m so close to finishing, I’m so excited!!


Anyway, this week I went into my favorite store, Nordstrom, and did some research on mass produced clothing. Within the fashion industry, mass production is allowed a .5″ margin in sizing. What this means is, say a size small runs 24″ in length. Within production, a garment can be a size small at a 23.5″ length or 24.5″. The assignment was to find the same shirt in the same size, and then to try them on and compare the sizing to see if you can find a difference.

I tried on clothing from four brands: Madewell, Treasure and Bond, Bobeau and Free People.



Madewell fared pretty well, both shirts were consistent in length and width. Both shirts I tried on even puckered in the same spot on the chest.






Treasure and Bond:

This is a Nordstrom made brand, and was so cute and comfy! As far as the fit went, both were XL but the width on the bottom hem had almost a one inch difference. The green one was the bigger one, you can even tell just by looking at the picture. Did it effect the fit at all? Not by much. Lucky for this style, oversized doesn’t take away from the fit or style much.


Free People:IMG_5192

Free people thermals have been one of my staple pieces for YEARS now. So comfortable, cozy, and they can totally be dressed up or down. As far as the fit on these goes, there was no noticeable difference in the length or width. Free people is notorious for it’s odd fits, I’m usually a true 14/L/XL in most brands, but some FP pieces I own in M or S. Needless to say, I was actually kind of surprised when these thermals, which have a rep for being oversized and comfortable, came back basically the exact same measurements.


Another Nordstrom brand, this Bobeau top was actually pretty spot on both in length and width.

It has a tie in the front so I imagine it could be customized in some way as far as the width around the hips goes. Off the hanger though, the sizing was accurate.



What I learned: Not only do we need to watch out for Vanity sizing and odd size charts, we need to be looking out for differences in the same size, too. I had one day when I was working at VS where a woman INSISTED on trying EVERY one of the same size and color bra, insistent that she had purchased one in the past that was significantly different in size than the other. At the time I was like… uh gurl u crayyy… but knowing what I do now, I understand it’s a valid concern. Especailly when it comes to lingerie, which is a very intimate and meticulous industry…. even a quarter inch can throw your entire ensemble off.

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